Auto Communication:

We all know, How communication is important for our business. We always try to connect our customers & need to know about them. Business Communication can be defined in this way “Medium through which we can convey our products/service’s strength to our customers & can listen from them”. Today’s in the era of transformation, Businesses are trying to communicate to their customers but do not try to listen them. This is called “One way communication” which is very dangerous for any business. Second challenge being faced by Business is “Communication which is not in time”. Either we avoid or we are not able to communicate to our customers in time. The solution of above both challenges is auto communication.

Now question is how auto communication is possible? & what is all about auto communication?
Auto-communication- Communications which is scheduled according to our business needs & it happens automatically on the scheduled time & date or just before /after any incident. Few examples of auto communication-
1. If customer is making payment to you against any product purchase or service, customer must get confirmation of payment received automatically.
2. If customer is reporting any issue facing in service or products, Customer must have valid communication gateway & must be informed automatically on the progress of reported issue.
3. If customer is visiting your website & posting some query, customer must be acknowledged about receiving of query & must be addressed in time.
There are various examples of auto communication which is very important of all business regardless of their size.

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Real time analytics:

We can understand the importance of Real time analytics by an example. We are very much familiar with railway system which we face mostly when we go outside by train.
Earlier, There was not real time tracking system in Indian railway & there was only a train time table with us. According to time table, we all used to reach railway station to catch train to reach to our destination but if unfortunately train is running delay then we had to wait in the railway station for long time & had to waste our precious time.
Later on, there was a manually inquiry system which is being operated with the communication channel of wired telephones lines but if you think honestly, nobody used to get correct update of train if call is connected.
But now, neither we have to waste our time nor we have to wait at the station for such long time.
Why? Because of “Real Time Analytics” available online & we can get exact train position which is accessible globally. Now we are saving our time, railway is saving cost of salary with more facilities to its customers, We don’t have much more inconvenience & we can get this info from anywhere at any time etc..

Same thing goes with business, Now it’s your choice whether you want to run your business just like traditional system of Indian railway or you want to make convenient to your customers, Team & decision maker to monitor business in real time, to make data available in real time, Make accessible globally so that corrective action can be taken in time if required.
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