In today’s highly competitive business environment, start-ups and SMEs often face a common challenge: generating leads isn't the problem — converting them is.

What most growing businesses are missing a structured system to manage, nurture, and follow up with those leads efficiently and consistently. This is where Borg Desk Workplace ERP becomes a game-changer. It's not just an ERP — it’s a complete growth engine designed to multiply lead conversions through automation, accountability, and smart workflows.

The Problem: Why Lead Conversion Fails in Small Businesses?
✔️Leads slip through the cracks due to manual tracking
✔️Delayed follow-ups or no follow-ups at all
✔️No centralized system to view lead status
✔️No visibility into team performance
✔️No integration with platforms like WhatsApp, IVR, or Facebook
✔️Zero personalization in communication
✔️All of this leads to lost opportunities, low conversion rates, and frustrated sales teams.

The Solution: Borg Desk ERP’s Intelligent Lead Conversion System
Here’s how Borg Desk solves every one of those pain points — and turns your sales process into a lead-converting machine:

1. Centralized Lead Funnel from Multiple Sources
✔️Auto-capture leads from IndiaMart, Facebook Ads, WhatsApp Business API, website forms, incoming calls, emails, and more.
✔️Every inquiry is instantly logged, time-stamped, and assigned to the right team member.
✔️No more spreadsheet chaos or missed follow-ups.

Example: A client using Facebook Ads integrated their form with Borg Desk and started receiving qualified leads directly in the CRM within 2 seconds — along with auto-task assignment.

2. Instant, Personalized Communication via WhatsApp + Email + SMS
✔️The system triggers automated messages based on lead actions or timeline.
✔️Follow-ups are personalized and timely — using approved WhatsApp templates, nurturing content, and re-engagement workflows.
✔️You can schedule nurturing messages over 5–7 days — helping warm leads turn hot without human intervention.
Result: 70% of buyers are more likely to convert when followed up within 5 minutes. Borg Desk makes that instant.

3. Sales Accountability with Role-Based Access
✔️Borg Desk assigns leads directly to sales team members with real-time notification.
✔️Each lead has a task, follow-up deadline, and next steps — and the manager can view every action.
✔️No more “I forgot” or “Wasn’t my lead” excuses.
Example: After onboarding Borg Desk, a service company improved their response SLA from 2 hours to 10 minutes — with zero missed leads.

4. Lead Scoring + Conversion Funnel Tracking
✔️Score your leads automatically based on interest, communication, industry, value, or any field you choose.
✔️View conversion funnels visually — know which stage has leaks and what needs fixing.
Bonus: You can analyse team-wise, campaign-wise, and source-wise conversion ratios to optimize your ad spend.

5. Re-engagement Engine
✔️Leads that haven’t converted after 10 days? Borg Desk automatically re-engages them with nurturing workflows.
✔️Includes WhatsApp, Email, Reminder Calls, and even re-assignments to senior sales team members if required.
Re-conversion of cold leads made easy.

6. Real-time Dashboards & Reports
✔️From conversion rates to pending follow-ups, missed SLAs, and high-performing agents — everything is live on the dashboard.
✔️You can set alerts for neglected leads, low follow-up rates, or conversion dips.
Business owners no longer need to ask “What’s going on?” — it's all visible in real-time.

Real Impact: What Users Are Achieving with Borg Desk ERP
✅ 2X to 5X Lead Conversion Improvement within 3 months
✅ 80% Faster Response Time to incoming leads
✅ 50% Improvement in Sales Team Productivity
✅ 25% Higher Customer Satisfaction Scores
✅ 100% Accountability & Process Automation

It’s Not About More Leads. It’s About Smarter Conversion.
You’ve probably invested time and money in lead generation — ads, referrals, networks — but if your conversion system is weak, your revenue won't grow.

With Borg Desk Workplace ERP, you’re not just installing software — you're building a conversion engine that works 24x7, keeps your sales team in check, and maximizes every rupee spent on marketing.

Ready to experience 3X growth in conversions?
Book a Free Demo of Borg Desk ERP and let your leads start working for you.